Small Business SEO – How SEO Consultancy Can Benefit Your Business

SEO For Small Businesses

How can an SEO consultant service benefit your company? For a small business SEO is marketing strategy that is absolutely essential. Why do I say this? It can be difficult to compete against the big, well-known players in your field of service. Very often a local SEO consultant service can benefit because of having local knowledge of how people are looking for services and purchasing goods.

Small Business SEO – It’s Benefits.

Here is a list of reasons why small business SEO is necessary:

  1. SEO is marketing, not web design. It’s how your sell your products and servcies. There is no use having a slick looking website if nobody can find it. A professional SEO consultant will be able to get you a high Google ranking and keep you there. You need new customers coming to your business, which will in turn make you more money.
  2. An SEO consultant will look after the whole process. Time is money, so with small business SEO you don’t have to spend one minute away from your business.
  3. Compared to old-fashioned advertising SEO small business services provide great value for money.
  4. Results can be obtained relatively fast. A professional SEO service will usually be able to get you onto the first page of the search engines between 30 – 90 days.
  5. Return on investment is fast. Small businesses who use SEO consultancy services usually make back their investment within 90 days and within 120 days they can even double and triple the investment

How Search Engine Optimization Works

Before you know what you are paying for, you really need to know how SEO works. Otherwise, you can be fooled into paying for something and for services that you don’t really need or that aren’t working. Here’s the SEO basics:

  • Research your business related keywords that people are already using, but that have medium to low competition.
  • Audit your site to incorporate these keywords into your website in a natural way. A professional SEO consultant will never used tricks like ‘keyword stuffing’, which can have a negative effect on your overall Google ranking. The researched keywords will also be used in webpage descriptions and titles.
  • Write articles based on these keywords and have them published on line. These provide great exposure for your website.
  • Use social media platforms like Facebook, Twitter and Google+ to increase exposure.
  • Build backlinks to your site.
  • Send you monthly reports so you know how your investment is being used.

Although the SEO basics seem simple, an SEO consultancy expert knows how to use them in the most effective ways together so that you get a higher Google ranking.

Free SEO Services

More often than not, a professional SEO consultancy service will offer some free incentives and will take a personal interest in making your business profitable. Because after all they need you to make money so that they can make money.

If you are going to hire an professional SEO consultant, make sure that you check his credentials carefully. Any affordable SEO service will offer you a free website audit report so that you can see what is needed and what you will be paying for. This audit also keeps the SEO services transparent. You know exactly what they are doing and what kind of results you can expect.

So before you hire any kind of SEO consultant ask for a free website audit.

What to Look For in an Effective Consultant?

Are you planning to immigrate for better prospects in the future? If yes, there might be situations where in you can actually land in some problems. This article focuses on the right track that has to be followed so as to avoid any kind of unwanted hassles. For this, it is important to have a specialist in immigration by your side. He would be abreast with the recent in this regard. A consultant with years of experience would be in the best position to judge what response your application would get. There are better chances of getting a visa as the consultant would ensure that the procedure for submission has been carried out appropriately.

However, you have to be careful regarding the consultant that you opt for. He must be a registered consultant. To make sure that you have contacted the right person, the following points would help you with the same.

  • Background Check – Before you contact any consultant, ensure that you do a thorough background check of him and his firm. This could be done by finding about the other clients who have availed the services of this consultant. You can seek their opinion on the services offered. Check for other relevant information such as the website of the firm and whether the person is qualified to be your consultant or not.
  • It’s Not Just Business – A true and an honest consultant would not tag you along on a joy ride, because this is definitely not one. Your case is not just any other case for him to make money. Instead, it should be the most important case since it involves your hard work and assets that you have earned throughout your life. So, ensure that the consultant you select to represent is sensitive, practical and would simply not treat as a source of money.
  • Experience and Track Record – Your consultant should be experienced and should have successfully served many before you. Knowledge, experience, attitude and skills are of key importance here. He should be renowned in his field with a successful and an impressive record as a consultant. He should be extremely diligent with all his cases. At the same time, he should also be personally involved with all his client cases. After all, he should be able to understand your case to implement the right strategy.
  • In case You Are Settled Abroad – If you are settled abroad, it is important that the consultant you hire should understand and converse in your language as well. This is an added advantage as well. He would be better able to provide for your case and can serve you better.

All in all, immigration is a decision taken once in a lifetime. So, ensure that you chose the right person for this life changing experience!

Get Wholesale Custom Printed Eye shadow boxes Packaging

ICustomBoxes is creating eye-catching designs of the eyeshadow boxes. These boxes can be made in different sizes with unique features.

Buy Branded Custom Eyeshadow Boxes from ICustomBoxes

ICustomBoxes is one of the best companies that provide you beautiful eye shadow boxes. We know that cosmetic importance is very high in this era. That’s why our focus is to create classy and fascinating boxes for our dear clients. Thus,Guest Posting pour purpose is to provide custom Eyeshadow Boxes that are filled with embossing, debossing, matt, gloss, and satin lamination. These features can also make these boxes attractive for the clients.

Eyeshadow Boxes Eye Shadow Boxes are Available in Different Sizes and Designs
We are not bound to one thing. Hence our motto is to touch all the boundaries regarding every size and design of the boxes., thus we have achieved milestones in creating beautiful size eyeshadow boxes. But it depends on our clients as well. We are already here to listen to your instructions and pattern for making the boxes more attractive.

Let us tell you all the designs that we have for the beautiful eyeshadow boxes. We create rectangular, gable style, front and reverse end tuck of the box. These are the most refreshing and demanding boxes in the market Sleeve boxes, window boxes, Pencils Boxes. We get know-how about the importance of every box in the market. That’s why we provide you those designs that can attract thousands of clients to your company.

Eyeshadow Boxes Get Wholesale Custom Printed Eye shadow boxes Packaging
The main reason behind our demand for boxes is our trustworthiness and loyalty. Hence, we customized eyeshadow boxes by keeping our clients in mind. We know that these are the attractive themes and patterns that can attract customers. So, we work on those themes to make the box more luring. Besides that, pour team is very appreciative and cooperative in making the boxes enchanting for others. So, you have it in a safe place and the right hands for your order. We rely on a wholesale system. Because it provides benefits to both sides sellers and buyers.

So, our method is very appropriate in reaching the wholesale custom printed eye shadow boxes and Lotion Boxes at right time. Let’s move towards the printing of the packaging. So, we used a Pantone printing system with the combination of CMYK. Thus, we can do 3D and digital printing as well but at very reasonable prices. This printing method will give a very charming look to the boxes. hence our method is very reliable as we used raised inks and gold foiling for a better look at the boxes.

We Offer You Amazing and Reasonable Wholesale eye shadow boxes
Let us tell you about our reasonable offers that give you a lot of benefits. Besides that, our company is providing eyeshadow boxes at wholesale rates to our desiring clients. These rates will save your pennies. Hence, we can guide you through every design and style of the boxes such as Presentation boxes, hair boxes, suitcase boxes, Boxes for games. Thus, our rates are commendable. That suits the budget of our clients’ always work for the benefit of our clients. Hence the reason behind providing the best offers is too high your morale. Our customers need to get attached to our updates.

This is the lifestyle of our company to provide unique design and worthy style of the eyeshadow boxes. Our clients can save money by pulling down inches of the boxes. One inch can save you one rupee. So, let’s have a fine and clear suggestion for our clients to accommodate your order with our worthy custom services. The process of our services is to highlight your brand value in many ways as well.

Eyeshadow Boxes Customize Eyeshadow Packaging for your quality products
Many eyeshadow brands are in tension because of the packaging. Let us tell you our services that can provide ease to your worries. We have beautiful and fascinating eyeshadow boxes that protect your eyeshadow. Hence, our experts develop the packaging in a very unique way.

Meanwhile, we have quality packaging materials like cardboard, corrugated, and Kraft papers for the creation of the boxes. In this way, our experts use high-class packaging for the safety of eyeshadows. We prepare thee boxes according to your requirements.

The History of Courier Services

Beecrown Logistics is the courier service provider in the entire UK, who provide any kind of delivery service as the customer wants.

As we all know that the courier service is the oldest way of delivering or transferring goods from one place to another all over the world. In the history of man,Guest Posting this system is very rare because the people of that time are very less known about it.

With time people of that time gradually started to get know about this service and they found it very useful for them, but then they didn’t have the resources of transferring goods from one place to other, then gradually they started the usage of animals for this purpose animal which uses are Horses, Donkeys, Camels and other animals who can bear the load of goods.

With the invention of motor vehicles like cars, railways, and other inventions the usage of animals became less and people started using these vehicles. With this evolution of transporting goods from one place to other people are going to send their parcels or letters to their loved ones in the matter of some days or even within a day.

After these inventions, courier services become popular all over the world and after the 1900s this industry came into the market with a lot of competitors first courier company in the world in open in 1907 in America after that gradually this industry gets popular and became the need of every person of every country.

Until today there is an enormous amount of courier companies came into the industry and trying to show their talent in this industry. In the United Kingdom, several companies are providing this service to all people of the UK based on their needs.

“Beecrown Logistics” is one of those companies who are always eager to deliver your parcel anywhere in the country on just your one phone call. We provide fast and reliable services to every customer in the entire UK.

Although we provide so many services but based on the convenience of our customers, The services which we provide are Same Day Courier Services, Next Day Courier Services, and Large Parcel Delivery all around the UK.

Our “Same Day Courier Services” can reach any destination on which our client wants to deliver his/her parcels, whether their package is a household or something else we deliver it safe and sound to its destination. Our drivers are fully trained and handle your parcel with care and they have insured vehicles. We have a professional supporting system which provides support 24/7 to our customers and customer always get to know the success of his/her parcel.

Our company has a fleet of vehicles. We have over 3000 vehicles include delivery Vans, Trucks, and Lorries, which we used to deliver your parcels anywhere in the UK. With this huge amount of vehicle network, it became very easy for us to deliver your parcel.

Another service which you can choose is “Next Day Courier Services” which deliver your products to your destination after a day. This service is provided with a doorstep collection service which collects the parcel from the sender’s doorstep and delivers it to the destination’s doorstep.

You can also manage the time of sending or receiving the parcel because sometimes it may be possible that you are not present at the time of parcel arrival. So, you can decide the time of your parcel receiving.

Another facility is “Large Parcel Delivery” in which we deliver heavy products all across the UK. We have special heavy vehicles that can handle all types of heavy parcels to be delivered anywhere in the country. Our large parcel delivery service is also available with doorstep collection anytime by which the customer sends their heavy parcels anytime they want. We provide this service to e-commerce brands or retailers and also for individuals.

We always believe in maintaining a long-term relationship with all customers, that is why whenever they want to send a parcel anywhere in the entire UK, they directly contact us because of our best-in-class services.

So, whenever you want to deliver any kind of your parcels in the entire UK you can consider that our services are waiting for your call.

BPO and KPO Call Center Services

India’s Fastest Growing BPO, Call Centre Projects and Data Entry Outsourcing Company

Outsourcing is predominantly occurring in numerous business functions,Guest Posting including human resources, financing and accounting, manufacturing and legal processes. Business process outsourcing or BPO is an exceptional space for little and medium sized businesses that are just barely getting started in outsourcing. BPO also focuses on the execution of systematic routine processes, where it also practices of utilizing a third party, contracted to execute precise, accurate, specialized processes on a company’s behalf.

BPO contributes help to a company by providing the company more time of important attention to be able to focus on its core competencies, without being compromised and burdened by the demands. Proficient representatives are trained to perform fully and effectively to make sure every service is given accurately, problems and queries are being handled well. BPO can increase the speed of business processes with new techniques and innovative tools that can reduce cycle time and inventory levels which can improve efficiency and cut costs.

Business Process Outsourcing (BPO) services are:

Customer service and Customer support
Outbound and Inbound calling
Data entry and Analysis
Document processes
Billing, Verifications
While on the other hand, Knowledge process outsourcing or KPO involves processes that demand information search documents, interpretation and technical skills, and analysis that targets judgment and decision making. KPO basically provides the knowledge services for other company such as the research work for them, document proceedings like help files and etc.

Common customer of KPO services is consulting firms, financial services institutions, industrial organizations, banks, media, publishing firms, market research, and corporate planning departments.

How Cloud Ensures Enhanced Data Protection?

There are various security measures that are provided by a cloud service provider including end-point protection, multi-factor authentication, data center protection, and more. Read the full article to know more.

Numerous businesses these days prefer storing their data and all the necessary content required in a safe space to avoid any confidentiality issues. Many companies back up their data on local or in-house servers. However,Guest Posting this setup is prone to many threats, hardware thefts, and cyber-attacks.

In order to mitigate the impact, cloud computing comes to the rescue. This technology has helped numerous companies around the globe and is still growing.

Analysts have also predicted that the complete estimated value of cloud-oriented systems would sum up to be around 210 USD by the end of 2016.

Workers often wonder whether it is safe to upload their business data to a specific server that is maintained, secured, and owned by a third party.

Various surveys have been conducted on online technology consultancy software advice. These surveys have stated that security is a non-negotiable element.

This has also been made the top priority to companies that plan or work with cloud-based systems. Workers also need to know that an organization generally looks forward to ensuring peace of mind about major security concerns while they consider a cloud-based security system.

Certain kinds of protection used by the organization to protect the necessary data:
A cloud provider is expected to offer EV or Extended Validation SSL encryption technology, ensuring that communications privacy is completely maintained between the cloud provider and the browser.

Also, reputed cloud providers use 256-bit encryption. This encryption is the same one which bank generally uses to safeguard the necessary data.

This way, the organizations also assure that all the necessary information is quite safe with their encryption. This is generally done when individuals connect to the bank’s website, bank server, or bank application.

Moreover, it also uses firewalls to avoid unauthorized electronic access to the organization’s servers and avoids breaching the necessary information.

Necessary security measures which the company takes for its data centers:
Necessary information and services need a host, and this is the reason due to which they are dependent upon a network. This is why cloud-oriented services stay dependent upon a network to host important services and information.

A major part of the following process features the use of servers. The fact is undeniable that each server’s security is essential, and so is the need to physically safeguard the servers from unauthorized threats.

Virtual security would prove utterly useless if someone enters the servers and effortlessly breaches the necessary data. Various security norms have been introduced to prevent the data from being breached.

It is better if they are locked with secured biometric access controls. The data centers need to have guards and video surveillance all over the day and throughout the year. Organizations must make their employees undergo background checks with proper ID cards, finger scans, and PINs. No organization can or should compromise when it comes to security.

Regularly undergoing security audits in compliance with the industry standards:
No matter how strong you make your security systems, breachers and hackers will find their ways to breach into the data servers and steal all the necessary data you have stored in your system.

This is why organizations are recommended to undergo regular security audits to check whether their data is safe with them or not. This should be done in agreement with the standards of the industry and organizations.

The security provider must undergo an SSAE 16 SOC 1 Type II Audit by a globally leading and globally recognized national security firm. The comprehensive audit checks the organization’s virtual security and tests the access and handling of the necessary information you have.

The audit generally categorizes the following information:

A thorough review of all the procedures manually along with an automated way. This, in turn, initiates all the transactions of the organizations and processes them accordingly from occurrence to inclusion.
The way the necessary data in the company captures the conditions and the events that are quite significant.
An audit that carries the necessary information, which might be manual or electronic, supports the information along with the particular accounts involved in processing, initiating, reporting, and recording.
Cloud facilities are ruling various sectors with their performances and abilities. Their agility in turning an innovative idea into reality is the vital separation. Thus, we can rely on the cloud for protecting the data and keeping it secured.

How Dynamic Pricing Can Change Retailer’s Life in 3 Ways

Digitalization and the on-demand economy have fundamentally altered retailing, as well as the way people spend money. In the contemporary world, stores adapt to an ever-changing competitive environment by figuring out different forms of pricing goods.

Digitalization and the on-demand economy have fundamentally altered retailing,Guest Posting as well as the way people spend money. In the contemporary world, stores adapt to an ever-changing competitive environment by figuring out different forms of pricing goods. For example, dynamic pricing is a simple way for merchants to adjust prices based on current demand and better monetize lost or idle inventory.

With increased access to new technologies, the on-demand economy makes it easier than ever for consumers to shop. The digitization of retail impacts the way retailers interact with customers and is also changing how they price goods. Dynamic pricing is a simple tool that merchants use to adjust prices based on current demand while getting more for their products that may have gone unsold.

Adjust Products Pricing Profitably

The use of dynamic pricing is a simple way for merchants to adjust prices based on current demand and better monetize lost or idle inventory. Savvy retailers and consumers can benefit from this strategy if it’s used well. In the contemporary world, stores adapt to an ever-changing competitive environment by figuring out different ways of pricing goods. Retailers who use dynamic pricing can rest assured that their products are priced correctly. Dynamic pricing observes competitors’ prices, inventory levels, and other data through data and AI to provide its users the most reasonable price.

Dynamic pricing is an excellent tool for retailers that wish to utilize their resources better and compete with other stores. By using different prices across the board, stores can be more profitable.

Helps with Inventory Control

Dynamic pricing is the newest strategy for retailers to keep customers returning to the store and, more importantly, loyal to their brand. With an AI-driven dynamic pricing engine, a system manages inventory needs and recommends prices to meet warehousing and stocking needs. This is done by analyzing the demand from various regions to ensure each store has the best possible price.

Dynamic pricing requires a lot of data to be processed and analyzed. However, retailers can also leverage this data for other significant initiatives such as inventory control, refunds, and order management.

Helps with Supply Chain Management

There are a lot of different companies operating in the field of supply chain management. Companies of all sizes and industries outsource to specialty providers or build their internal teams to ensure optimal performance. Supply chain managers need to stay up-to-date on new developments in logistics to make the best decisions about where to place products, optimize manufacturing, and which modes of transport to use to deliver goods.

Managing supply chains ensures that quality products are delivered most efficiently and cost-effectively, and on time to consumers. A chain is a series of things linked together to form a whole. Supply chains are often represented by arrows on an organizational chart, pointing from suppliers to manufacturers to retailers.

The lines are often redrawn to ensure that supplies can be delivered as needed and avoid supply bottlenecks.

It may be hard to grasp, but all things mentioned above can be optimized by dynamic pricing. Dynamic pricing goes in two ways: it can determine whether lowering or raising the price can be advantageous for a retailer.

Digitalization and the on-demand economy have fundamentally altered retailing, as well as the way people spend money. As a result, retailers, especially those who maintain their supply chain, need to learn how to implement dynamic pricing into their products properly and control their inventory by manipulating the price.

Consultants, Yes or No?

Let me begin by stating that I am a business consultant. That said, I’m referred to by clients and business associates alike as the Anti-Consultant because of my methods and attitude towards consulting in general.

To be sure, there are many great consultants out there in the marketplace and I am a firm believer that if you have a specific project that needs guidance or aren’t large enough to employ a world class talent full time, then rent it. This is simply another way of saying to hire a consultant.

Now the key to a successful relationship with a consultant is to define the nature of the relationship up front. This requires a full understanding of why you need one and what it is that you need them to do. Have an idea what success will look like at the end of the engagement. “My sales will increase by 25% in one year” or “I will have a fully mapped process for product development within 60 days.”

Whether the gig is short or long term, once you contract with a consultant keeping them focused is your job. Make sure there are agreed upon milestones in order to gauge success along the way because it’s all about getting the job done.

And stick to the plan because far too often a consultant is hired to do one thing and then unpacks his or her bag and stays a while by doing things beyond their original scope of work. You wake up one day to find the consultant has gone beyond the original scope of work and is now creeping into other segments of your organization.

So, before you know it, you’re paying double what you originally intended without receiving double the benefits. Yes, there may be connecting issues that justify the consultant moving into an area different than originally contracted for. But discuss it thoroughly and if it’s crucial to the execution of the plan then do it… if not, don’t.

And lastly, never begin to fix a segment of your organization just because it sounds good to do. Issues must be worked on in the right order and at the right time in order to achieve maximum effect.

Because hiring a consultant at the wrong time is worse than no consultant at all!

Every action you take causes an equal or greater reaction somewhere else within the organization. Therefore, if you do something out of cycle it can end up costing you more money than if you’d have done nothing.

Hiring the right consultant at the right time can propel your business to the next level so knowing what, when and where you need them is the lynchpin to a successful relationship.

How Consulting Will Help You Land Your “Right Fit” Job

When people are looking for work, I recommend that they consider consulting – using their skills on projects for pay. There are many reasons to consider consulting.

Reason #1: Multiple activities help fight the discouragement that comes from continually looking for and not yet finding the right thing and the “yes, you’re hired!” that signals the end of your search. A key benefit is having a reason to get up in the morning and having actual work to do.

Reason #2: Usually, people need to make some money to pay bills. Generating income is one big benefit of being a consultant.

Reason #3: Consulting keeps your skills current, and gives you something to put on your resume that shows you are continuing to work.

A less obvious benefit to consulting is that you get to look at what you really want to do, what skills you love to use and are really good at, and the value you deliver sufficiently to get paid for it. Knowing exactly what you can and want to do is the key to finding your “right fit work” whether that is working at a job or being a consultant.

Think about yourself as a consultant. What would you do? What services would you offer? What could you do for a client that they would love to pay you for? How would you talk about what you do? What would be your 5-second pitch description of what you can deliver to a client? Chances are those are the same things you want to do in a job, too.

I’ve worked with a few people to develop a consulting “brochure” to help them make some money while looking for work. The exercise of writing the brochure is extremely helpful to zero in on what you want to do.

A consulting brochure doesn’t have to be fancy and printed; in fact, it’s better as a 2 to 4 page electronic PDF attachment to an e-mail. A simple format is:

Section 1: the problems or challenges you can address for what type of clients

Section 2: the services you offer that address and provide solutions to those problems and challenges

Section 3: examples or case studies that illustrate your effectiveness, that come from your work experience

Section 4: a short biography with contact information (at least: your name, telephone, and e-mail).

Remember that you are working to communicate a message to others, so you need to get feedback about whether the reader has received your desired message. Ask someone with writing and editing skills to read it and provide some feedback and perhaps editing. EVERYONE needs an editor, no matter how skilled and experienced a writer they are.

If you have trouble writing, ask someone to interview you about what you love to do for work and what you want to do again. Tape the conversation and transcribe it later (low-cost transcription services are available via That can be your rough draft for the brochure.

Once it is written and edited to your and your reader’s satisfaction, put it in a simple format. Use a nice readable typeface, such as Arial, Tahoma, Verdana or Calibri, and a legible font size (11 or 12 point). You can use some formatting to highlight section starts and key point, like caps, bold and italics. If you know someone who is a little artistic, ask them to format it for you. The final piece should be a PDF. There are free conversion softwares, such as

You can use your consulting brochure to network, announcing to people that you are launching a consulting practice and they should feel free to pass this on to people who might be interested. In this way, your name gets out there attached to precisely the kind of work you want to do full-time.

Having a great consulting brochure will lead to consulting work and also help you get a full-time job. In fact, all of the people I’ve worked with on brochures have gotten both consulting work and then full-time work doing exactly what they described doing in their consulting piece. All of them say it is because the brochure helped them get very specific about their “right fit” work.

Lean Consulting – What Your Consultant Should Not Do

Increasing numbers of companies are calling in Lean consulting firms to help them manage their work processes better and increase profitability and customer satisfaction. Lean management is widely appreciated for its ability to transform a company’s fortunes for the better.

The problem is that many companies that offer Lean consulting do not do a very good job because they have merely jumped on the bandwagon. If you hire one of these companies then you are unlikely to get the results that you have paid for. You need to ensure that the company you hire is a good one; be sure to watch out that the companies do not do the following things:

1. Do a superficial assessment of your company. A really good consulting firm will take the trouble to study your company’s current style of operation before it offers you any suggestions. Anything less than this will be completely useless and the results it offers will be short lived.

2. Hand you a Lean plan and expect you to do the rest. Keep in mind that one Kaizen event will definitely spark interest but will not be able to help your company make the necessary changes that will ensure success. The consultant ought to work with your people in order to chalk out a detailed plan for change.

3. Limit interaction to a few people in the organization only. Your business cannot become Lean only on the efforts of certain people; say senior or middle level management. This concept will only succeed if all levels of people in your organization participate willingly in it.

4. Keeps you dependent on it for guidance. If the Lean consultant does not work to develop Lean teams in your organization then you’ll have to keep going back to it for consultancy. A good consultancy firm will mentor your company and provide sufficient training so that you can manage this independently.

The right consulting firm will ensure that your organization is well on its way to becoming Lean. You will find a significant improvement in the way your company functions and also in the way that customers respond to your products and services. The changes will be gradual and in small increments but will have long lasting impact on your company. Not only will your company be able to save a great deal of money this way but it will also be able to stay well ahead of competition.